Marisa Murgatroyd

Every executive is racing to implement AI while fearing obsolescence. But the real threat isn't falling behind on technology—it's forgetting what makes companies irreplaceable. This transformative session reveals why tomorrow's winners won't be those with the best AI, but those who use technology to amplify human connection. Discover the Experience Formula that's helping leaders create uncopiable competitive advantages in an automated world. Attendees leave with a clear framework to stop competing on efficiency and start winning on emotion—because while AI can replicate processes, it can't replicate how companies make people feel.

Companies have optimized everything. Automated everything. Streamlined everything. Yet customers are leaving for competitors who do less, slower, for more money. This eye-opening session reveals the hidden cost of efficiency obsession and why perfectly optimized customer journeys might be killing growth. Through live demonstrations, discover how "beautiful inefficiency" creates billion-dollar brands and why the moments that waste time are the ones customers remember forever. Attendees gain a proven methodology to identify and fix the efficiency traps that make businesses invisible in a sea of sameness

A new executive role is quietly revolutionizing how companies create value, yet most boardrooms haven't heard of it. The Chief Experience Officer (CXO) bridges the gap between what companies deliver and what customers actually remember. This revealing session uncovers how CXOs are achieving 400% ROI increases, transforming employee engagement, and creating sustainable competitive advantages that technology can't replicate. Through real case studies and live demonstrations, discover why experience leadership is becoming the most critical C-suite position for navigating market disruption. Attendees leave understanding exactly how a CXO transforms organizational culture, customer loyalty, and long-term profitability—and why waiting means watching competitors pull ahead.